A triathlete? Me?


Looks like it.


It is insanely exhausting and I can’t wait to do it again on July 20th.




It’s the Key Biscayne Trilogy.

Check it here.


Proud of Losing


I ran it with my dad and my girlfriend. My dad is twice my age. He’s the one who got me into running about 8 months ago and, although I gave it my best, and I really ran, without stopping, all of the 13.1 miles, he beat me.

My dad beat me to the Finish Line of a Half-Marathon by 3 minutes. I’ve never been so proud of losing.

I beat my girlfriend by 10 minutes. Hey… I feel the need to make that public too… But really, the important, fantastic, fascinating thing was losing to my father.

So I couldn’t avoid thinking of this running thing with my account planner persona, and a humble little thing it reminded me of is that very few things really “mean” something on their own. We really do attribute meaning to things. Thousands of people ran way too many miles and ended up 2 blocks from where they started. The end result of your effort is, really, in practical terms, nothing (ok, health benefit), but in the mind of a runner it is so much more. And what it is, is built little by little, from when you first come in contact with the idea of running through images or someone else’s storytelling of their running, to conversations with people about your progress as a runner, to images, movies, pictures, magazines, gadgets… Then it starts to involve food, and drinks, and special gels that you eat while you run, and heart rates, and times, and paces, and… Pains, and blisters, and impossible goals… And in the end there’s this huge pile of meaning that you related to the idea of you running in your head. And after you run as hard as you can for 13.1 miles it has so much meaning that, as you pass that line, you may even let a tear drop down your face if you are not careful. That’s a lot of meaning to be building up in our head, man…

And I wonder… Can a brand come close to this richness in meaning? Would it have to climax? How does a brand climax and what happens after that?

Toys and Friends

Beautifully designed toys. Toys that are healthy. Toys that enlarge the realm of your experiences on this planet. Toys that literally take you places you wouldn’t have gone otherwise (surfcamp in Dominican Republic). Toys that excite you. Toys that make you look at things from different angles, literally.
Toys that make you want to learn about things that you never cared about and never thought you would (direction and intensity of the wind and swells). Toys that make you read about new things, with thirst. Wonderful, wonderful toys. Thanks to the fantastic people in my life that put these on my path, Mr. Andrew Speyer (the surfer, who also skates) and Mr. Will Garcia (the skater, who rides a bike to work almost every day). Cool people. Very cool people.
If you love the skateboard, you can design your own here, and these guys at Bustin Boards, in NY, will assemble it and ship it; just for you… They’ll even sign it and date it.

Radiohead: Pay what (and if) you want

When the best band in the world decides to release its next album through only one website, inrainbows.com, at once for the entire world (no promo copies to radio stations, websites, music magazines) and without any relation at all with any major record company, you stop. And think.

InRainbowsSure, the industry is changing, but… More importantly; it’s already changed.

I was talking about this with my boss last Friday. I was defending people (other people, not me) who download music online for free – I was explaining how I thought that the music could perhaps be viewed as a way to promote the live performances and other band-related things… From his view point, paying for your music is the right thing to do. He’s right. Right?

But the fascinating thing, and therefore the thing that matters within the confines of this blog, is the effect that this decision has on Radiohead fans… Like me. I went to the website to pre-order the (I almost typed “the CD”, a sign that I’m getting old) music. I went already thinking “I’ll pay $1” (ended up paying almost $2, as you’ll see below).


When I got there, I think just to find out if you really could pay zero and still “purchase” the songs, like, legally, I went for it with a zero.

And… Yes. You really can pay zero. It just feels really wrong. And that’s a powerful thing Radiohead tapped into. I always thought there were many things genius about them. That’s a band that has inspired many of us, for years, when it comes to music. They have now inspired a bunch of us in marketing practices.

This is a great posting on greenplastic.net about the record industry’s reaction, including an fun-to-read portion of a Time article on the subject.

Fiery Fart

I’m not too strong when it comes to hotness tolerance (think food)… Not at all.

But, apparently, some people like it really, REALLY, hot.

How fantastic is that, as far as on-package communication goes?
I think it’s great. I think it’s grand. I think it’s major.

The Smashing Pumpkins. Intense, beautiful. Ultimate rockness.

Emptiness is loneliness, and loneliness is cleanliness, and cleanliness is Godliness, and God is empty; just like me.

It’s not just the twisted emotional logic of these lyrics; it’s also the moment in the song when they happen, and the fact that everything else stops and suddenly the lyrics are the focal point. That’s beautiful songwriting.

Interpol… Great lights. Light rain.

And a girl crowd surfing.

But the rain is the best. Beautiful. The music’s just the background.